The White
Tribute to Led Zeppelin

Other than Beatlemania, The White were the FIRST tribute band...EVER! Formed in L.A. in 1978, Robert Plant liked the band so much that he asked Atlantic records to sign them up (which they did!). When Jimmy Page was asked in 1985 about The White he said, They are the best!. Also, a little known fact is that Michael (leader singer of The White) was the original singer in Motley Crue!

Although the group began as an original band, constant comparisons to the sound Led Zeppelin led the band to start billing themselves as "The White/A live musical tribute to Led Zeppelin". By 1979 the band were buying their own media to promote sold-out shows in the LA area. When "The White" began touring the US, clubs and promoters had to be educated about the concept of a 'tribute band'. It was not uncommon for a club to ask if The White were going to show movies or bootleg videos of Led Zeppelin or if vendors would be selling collectibles in their club. This is now common practice at Zepfest events all over the world but back in the late 1970's, it was not. There was no easy road back then and Michael and his band had to pave the way.